LinkedIn lists Sales Navigator Core from US$119.99 per month or US$1,079.88 per year per license, and Advanced from US$159.99 per month or US$1,799.88 per year. Advanced Plus is quoted by LinkedIn's sales team. Every plan includes 50 InMail messages a month.
Published figures for Sales Navigator's price vary from article to article, so this page uses one source: LinkedIn's own plans and pricing page. LinkedIn dated its figures September 27, 2026, and we checked them on September 30, 2026.
We make Buena, which finds prospects and drafts outreach and which some readers weigh against Sales Navigator, so read this as a vendor's explainer.
Sales Navigator's plans and prices
| Plan | Billed monthly | Billed annually | LinkedIn says it is best for |
|---|---|---|---|
| Core | US$119.99 per license per month | US$1,079.88 per license per year | Individual sellers |
| Advanced | US$159.99 per license per month | US$1,799.88 per license per year | Sales teams |
| Advanced Plus | Quoted by LinkedIn's sales team | Quoted by LinkedIn's sales team | Sales teams using an integrated CRM |
LinkedIn describes annual billing as a 25% saving on Core and a 6% saving on Advanced. Divided by twelve, the annual prices come to US$89.99 a month for Core and US$149.99 for Advanced; that division is ours.
LinkedIn calls its listed prices estimates. It says they may exclude VAT, GST and promotional discounts, that pricing is subject to change, and that slight variations may occur across device types. The price shown when you start a purchase is the one that counts.
Prices in other currencies
| Currency | Core | Advanced |
|---|---|---|
| US dollars | US$119.99 a month or US$1,079.88 a year | US$159.99 a month or US$1,799.88 a year |
| Australian dollars | A$154.99 a month or A$1,499.88 a year | A$189.99 a month or A$2,159.88 a year |
| Canadian dollars | C$144.99 a month or C$1,199.88 a year | C$179.99 a month or C$2,039.88 a year |
| Euros | €120.99 a month or €1,088.88 a year | €148.21 a month or €1,693.88 a year |
| British pounds | £94.99 a month or £959.88 a year | £130.00 a month or £1,499.88 a year |
What each plan includes
| Feature | Core | Advanced | Advanced Plus |
|---|---|---|---|
| 50+ advanced search filters | Yes | Yes | Yes |
| Account IQ and Lead IQ | Yes | Yes | Yes |
| InMail | 50 a month | 50 a month | 50 a month |
| Relationship Explorer, Relationship Map, Alerts and Message Assist | Yes | Yes | Yes |
| Team seat management and centralized billing | No | Yes | Yes |
| Buyer Intent | No | Yes | Yes |
| TeamLink and Smart Links | No | Yes | Yes |
| Team reporting | No | Yes | Yes, with custom ROI reporting |
| Book of business upload | No | CSV upload | CSV upload and CRM import |
| Advanced CRM integrations and lead or contact creation | No | No | Yes |
| Sales Navigator for Microsoft Teams, and CRM embedded experiences | No | No | Yes |
The features LinkedIn lists do not include work email addresses or phone numbers. The outreach features it lists are InMail and Message Assist.
What one seller pays in a year
- Core, paid monthly for twelve months: US$1,439.88.
- Core, paid annually: US$1,079.88, which is US$360.00 less.
- Advanced, paid monthly for twelve months: US$1,919.88.
- Advanced, paid annually: US$1,799.88, which is US$120.00 less.
The twelve-month totals and the differences are our arithmetic from LinkedIn's listed prices. The annual saving comes with a commitment: LinkedIn says cancelling an annual plan takes effect at the end of the paid year.
Free trial and cancellation
- Core and Advanced each have a free trial, started from your LinkedIn account. LinkedIn's page does not state how long it lasts.
- Trials are for members who are not on any paid LinkedIn subscription and have not used a LinkedIn free trial in the past 365 days.
- LinkedIn asks for payment details to start a trial, and says it sends a reminder email seven days before the trial ends. Cancel before it ends to avoid being charged.
- Monthly plans cancel at the end of the current month. Annual plans cancel at the end of the paid year.
- You can buy up to five Advanced licenses online. Advanced Plus is bought through LinkedIn's sales team.
Which plan fits
- Core if you sell on your own and want search filters, lead and account research, alerts and InMail.
- Advanced if several people work the same customer accounts and you want TeamLink introductions, Buyer Intent and team reporting.
- Advanced Plus if Sales Navigator has to write leads and contacts into Salesforce, HubSpot, Microsoft Dynamics or Oracle.
How this compares with Buena
Sales Navigator and Buena overlap less than their prices suggest. Sales Navigator is search and research on LinkedIn's own network, with InMail to reach people there. Buena is one membership at $97/month plus applicable tax for one member: 500 researched prospects and 500 verified work-email reveals a month, with extra reveals in $29 packs of 250. Your AI service is billed separately by your provider.
On price alone, Core billed monthly costs more than Buena's membership, and Core billed annually works out to less per month. If your buyers answer on LinkedIn and you want its filters and InMail, Sales Navigator is the better fit. If you want a verified work email and a drafted message built from a reason to reach out, that is what Buena covers. See what the membership includes.
Sources
Sales Navigator figures come from LinkedIn's Sales Navigator plans and pricing page, checked on September 30, 2026. LinkedIn marks the prices as updated on September 27, 2026. Prices change and vary by region and device, so confirm the current figure there before you buy. Buena's terms are on our pricing page.