Premium Business starts at US$69.99 a month (US$539.88 a year) and Sales Navigator Core at US$119.99 a month (US$1,079.88 a year). LinkedIn says every Sales Navigator plan includes Premium Business features, then adds sales search filters, lead and account research, alerts and 50 InMail messages a month against Premium Business's 15.
LinkedIn sells two kinds of paid plan to people who sell. Premium improves your own LinkedIn account. Sales Navigator is a separate prospecting tool built on LinkedIn's network. LinkedIn says a Sales Navigator subscription includes access to Premium Business features, so the real question is whether the sales features are worth the difference in price.
We make Buena, a prospecting tool some readers weigh against both, so read this as a vendor's explainer. Every figure comes from LinkedIn's own pages, checked on October 1, 2026.
Prices side by side
| Plan | Billed monthly | Billed annually | Annual price per month |
|---|---|---|---|
| Premium Career | US$39.99 | US$239.88 a year | US$19.99 |
| Premium Business | US$69.99 | US$539.88 a year | US$44.99 |
| Premium All-in-One | US$89.99 | US$899.88 a year | US$74.99 |
| Sales Navigator Core | US$119.99 | US$1,079.88 a year | US$89.99 |
| Sales Navigator Advanced | US$159.99 | US$1,799.88 a year | US$149.99 |
The last column is our division of the annual price by twelve. LinkedIn describes the annual saving as 50% on Premium Career, 36% on Premium Business, 17% on Premium All-in-One, 25% on Sales Navigator Core and 6% on Advanced. It calls all of these prices estimates that may exclude VAT, GST and promotional discounts, and it lists prices in other currencies on each plan's page. LinkedIn says Premium All-in-One is “currently rolling out and available to select users”, so you may not be offered it yet.
Sales Navigator Core costs US$50.00 a month more than Premium Business on monthly billing, or US$600.00 over a year. On annual billing the difference is US$540.00 a year. That arithmetic is ours, from LinkedIn's listed prices.
Who each plan is for, in LinkedIn's words
- Premium Career: LinkedIn's Premium Business page describes it as the plan for job seekers.
- Premium Business: “business leaders who want to confidently find new customers, build brand visibility”.
- Premium All-in-One: “small business owners, founders, and solopreneurs who do it all”, with post-boost and hiring credits and up to 15 prospect suggestions a day.
- Sales Navigator Core: individual sellers.
- Sales Navigator Advanced and Advanced Plus: sales teams, and sales teams using an integrated CRM.
Which to buy
- Premium Business if you prospect now and then, want to message a handful of people outside your network each month, and care as much about how your profile looks to buyers as about finding them.
- Sales Navigator Core if you prospect on LinkedIn most days: building lead lists with sales filters, saving leads and accounts, and acting on alerts. It also includes the Premium Business features, so you do not need both.
- Sales Navigator Advanced if several people work the same accounts and you want team features and Buyer Intent.
- Neither if what you need is a work email address or a phone number. Neither plan lists them; see our guide to B2B database providers.
Switching plans and free trials
- LinkedIn says both are individual subscriptions tied to your profile. Eligible subscribers switch through LinkedIn Admin Center, and depending on the plan and how you bought it, you may need to cancel your current subscription first.
- Moving from Sales Navigator to a Premium plan removes the Sales Navigator features, such as its search, buyer alerts, TeamLink and CRM integrations.
- Sales Navigator's free trial is for members who are not on any paid LinkedIn subscription, Premium included, and have not used a LinkedIn free trial in the past 365 days. By that rule, taking a Premium trial first rules out a Sales Navigator trial for at least 365 days, and LinkedIn's Help Center says you may not be eligible even after that. Decide which one to try before you start.
Our Sales Navigator pricing guide covers the trial rules, the referral offer and cancelling in more detail.
How this compares with Buena
Both LinkedIn plans help you find and message people on LinkedIn. Buena is one membership at $97/month plus applicable tax for one member: 500 researched prospects and 500 verified work-email reveals a month, with extra reveals in $29 packs of 250. Your AI service is billed separately by your provider.
On price alone, Premium Business costs less than Buena, and Sales Navigator Core costs more on monthly billing. If your buyers answer on LinkedIn, one of these plans is the better fit. If you want a verified work email and a drafted message built from a reason to reach out, that is what Buena covers. See what the membership includes.
Sources
Figures come from LinkedIn's own pages: Sales Navigator vs Premium (updated August 1, 2026), Sales Navigator plans and pricing (updated September 27, 2026), Premium Business, Premium Career, Premium All-in-One and Premium small business plans. LinkedIn marks the Premium prices as updated on April 20, 2026. All were checked on October 1, 2026. Prices change and vary by region and device, so confirm the current figure before you buy. Buena's terms are on our pricing page.