Our Story

Built by an SDR

who crushed quota.

Angel Padilla didn't just meet quota—he obliterated it. After generating significant ARR as an SDR and leading AI teams at Scale AI, he built Buena AI to give every sales rep superpowers.

By The Numbers

Trusted by sales teams worldwide

Real results from real sales organizations using Buena AI to transform their outbound.

10x

SDR Efficiency

500+

Organizations

25+

Countries

200+

Enterprise Clients

Founder Story

Built by someone who's been in your shoes

Angel Padilla didn't build Buena AI from an ivory tower. He built it from the trenches of sales development, where he personally experienced every pain point, every rejection, and every breakthrough that shapes an SDR's day.

Generated significant ARR as an individual SDR
Led strategic accounts and GTM initiatives at Scale AI
Built AI systems trusted by Fortune 500 companies
Scaled outbound programs from 0 to enterprise deals
2019-2021

Sales Development Representative

Generated significant ARR, mastered outbound tactics, understood SDR pain points firsthand.

2022-2023

Strategic Accounts, GTM at Scale AI

Pioneered generative AI initiatives, developed best practices for enterprise clients, and drove sales hypergrowth.

2023-Present

Founded Buena AI

Combined sales expertise with AI innovation to build the future of sales development.

Our Values

Guiding principles

These principles shape every choice we make and unite us around our mission.

Customer Obsession

We go the extra mile to delight our customers and earn their trust at every interaction.

Relentless Curiosity

We challenge assumptions, ask bold questions, and continuously learn to uncover the truth.

Bold Ambition

We set audacious goals, embrace early failures as lessons, and push boundaries without fear.

Rapid Execution

We decide swiftly, iterate often, and let real-world results guide our next move.

Collective Ownership

We take responsibility end-to-end, invest in each other's success, and drive outcomes together.

Pursuit of Excellence

We sweat the details and uphold the highest standards, because quality compounds across everything we do.

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